Accelerate your company growth

The 2 Comma Club is based on real life experience from the top of the drone industry, learning from our failings and successes to 7 figure growth in 18 months.

  • Avoid making the mistakes we made 5 years ago when we entered the Drone Industry

  • The Inbound Methodology and how to successfully implement it to your industry

  • Lessons delivered over a 6 week strategy

What is the course?

We've developed the 'How to build a successful drone business' course, otherwise referred to as the '2, Comma, Club' to answer the huge demand for business support and guidance within the rapidly-growing drone industry.

So, what is the secret to creating a successful drone business, that can change your life and your families life forever?

Why is it that over 40% of new drone businesses fail within their first year?

We’ve spoken to a huge swathe of the 2000 students who we've trained over the last five years and hundreds of people throughout the industry to develop a brand new, one of a kind training course which focuses on how to develop and build a successful business in this exciting and rapidly growing industry.

We created a drone business that generated more than £1,000,000 in the first 18 months, and then nearly lost everything because we didn't have the right strategies, tactics and processes in place.

We’ve then spent the next 3 years, and more than £2,000,000 mastering the processes, tactics and strategies required to generate leads on autopilot and convert those leads into paying customers.

Now, we want to share these methods with you, so you don't make the same mistakes that we did. We want to save you time, effort & money and help you to leap-frog those in the industry who are relying on the age-old; 'Buy a Drone, Get a PfCO, Build a Website and HOPE method...', which just DOESN'T work anymore!




The Curriculum

The All in One Sales & Marketing Course for your Drone Business

  • 1

    Welcome to the course!

    • Thank you

    • Round Tables

    • Before we begin...

    • This isn't for you

    • Dig deeper

    • Full Circle - Multi-faceted Strategy

    • Held to Account

    • The Social Network(s)

    • Homework

  • 2

    Introduction to Week 1 - Understanding Inbound

    • Introduction to Week 1

    • Marketing vs Advertising

  • 3

    What is Inbound Marketing?

    • Scope

    • Traditional Business Models

    • What is Inbound Marketing?

    • Summary

  • 4

    The Inbound Methodology

    • Scope

    • Attract

    • Engage

    • Delight

  • 5

    Becoming Inbound

    • Scope

    • Core Principles

    • Company Purposes

    • Company Goals

    • Summary

  • 6

    Introduction to Buyer Personas & The Buyer's Journey

    • Scope

    • Buyer Persona

    • The Buyer's Journey

    • Summary

  • 7

    Funnels are Dead

    • Funnels are Dead

  • 8

    Why do we need to set Business Goals?

    • Scope

    • Accountability

    • Hope

    • Isolation

    • Innovation

    • Summary

  • 9

    Setting Smart Goals

    • Scope

    • What are SMART Goals

    • How do we create SMART goals?

    • Summary

  • 10

    Goal Setting 101

    • Scope

    • The '2 Questions'

    • Reverse Goal Setting

    • Summary

  • 11

    Buyer Personas

    • Scope

    • Why you need Buyer Personas

    • Recap - What is a Buyer Persona?

    • Summary

  • 12

    How to Create a Buyer Persona

    • Scope

    • Who should create your Persona(s)?

    • How to create your Buyer Persona(s)

    • Summary

  • 13

    The Buyer's Journey

    • Scope

    • What is the Buyer's Journey?

    • Stages of the Buyer's Journey

    • Creating Relevant Content

    • Summary

  • 14

    How to Develop the Buyer's Journey

    • Scope

    • Creating your Buyer's Journey

    • The Hook

    • Creating the Correct Content for your Buyer

    • Summary

  • 15

    Homework

    • Create a Buyer Persona

    • Where can I find my Buyer Persona?

  • 16

    Introduction to Week 2 - Inbound Mastery

    • Introduction to Week 2

    • Who Not How

    • Time vs Money

  • 17

    What is Content Marketing?

    • Scope

    • What is Content Marketing?

    • How does it work and what is it designed to do?

    • Summary

  • 18

    The Importance of Planning

    • Scope

    • Content Roadmap

    • Sound Investment

    • Organisation is Critical

    • Summary

  • 19

    Building a Content Plan

    • Scope

    • Marketing Double-Down

    • Goals

    • Organisation

    • Modelling

    • Plan

    • Summary

  • 20

    Your Onlne Content Plan

    • Scope

    • Buyer's Journey Map

    • Homework

    • Summary

  • 21

    How is Blogging so Powerful?!

    • Scope

    • Why Blogging is SO Important

    • Summary

  • 22

    Anatomy of a Blog Post

    • Scope

    • Get Modelling

    • Write about the Industry, not yourself!

    • Anatomy of a Blog Post

    • Summary

    • The Magic Number

    • Speed Blogging

  • 23

    Lead Magnets & Lead Nurturing

    • Lead Magnets

    • Lead Nurturing

  • 24

    Social Listening & Finding Your Voice

    • Social Listening

    • Finding your Voice

  • 25

    Homework

    • Content Topics

    • Anatomy of a Blog Checklist

  • 26

    Introduction to Week 3 - Solid Foundations

    • Introduction to Week 3

    • The Cost of Commodity

    • Your business isn't what you sell

    • Build your List

  • 27

    Introducing Zoho's FREE CRM (Basics)

    • What is Zoho

    • Set up Zoho Mail

    • Zoho Homepage

    • Lead & Task Creation

    • The Power of Reminders & Tasks

    • Live Chat

  • 28

    Introducing Optinmonster

    • Introduction to Optinmonster

    • Example Campaign

  • 29

    Zapier - The glue that holds it all together

    • Introduction to Zapier

    • Optinmonster to Zoho via Zapier

  • 30

    Fundamentals to Growth

    • The Fundamentals to Growth

    • Email

    • Voicemail

    • Virtual PA

  • 31

    Homework

    • Homework

  • 32

    Introduction to Week 4 - Famous for 50

    • Introduction

    • The Value Ladder

    • Social Proof

  • 33

    Famous for 50

    • What is Famous for 50

    • The Famous for 50 in Action

    • Fleye original article

    • Why we got an office at Pinewood Studios

    • Head Hunting - Your ideal client

  • 34

    Creating Your Offer

    • Co-opertition

    • Selling (5 x £1000) vs (10 x £500)

    • Creating Your Offer

  • 35

    Homework

    • Homework

  • 36

    Introduction to Week 5 - Linked in Strategy

    • Introduction

    • F**k the Haters

    • Story-Selling

  • 37

    LinkedIn

    • Account Settings Introduction

    • Your Profile Photo

    • Basic Profile Setup

    • Creating your cover photo

    • Work Experience

    • Making yourself visible

    • Profile Visibility

    • About you

    • Making Connections

    • Networking on Autopilot

    • Building conent for LinkedIn

  • 38

    Homework

    • Homework

  • 39

    Introduction to Week 6 - Content is King

    • Give your best for 'Free'

    • Introduction

  • 40

    6 Steps to Social Acceleration

    • Social Accelerations Introduction

    • Build your Pillars

    • Step 1 - Get Shooting

    • Step 2 - Upload to a Shared Drive

    • Step 3 - Re-purposing Content

    • Step 4 - Re-edit for the Platform

    • Step 5 - Get Scheduling

    • Step 6 - Blog!

  • 41

    Bonus

    • The Journey

    • Thank You

Start your Journey today

Become a Sales & Marketing expert in the Drone Industry today and propel your Business Growth to new levels

Instructor(s)

CEO of UAVHUB

Matthew Williams

A leading light within the international aviation community with deep-seated roots within the unmanned training and operational delivery sectors. Matt has built a number of successful businesses centred around the ever-evolving unmanned aircraft space. He continues to manage an ever-growing team at the UK's leading unmanned aircraft training and operations company and also consults at the very highest levels in the sector in order to help explore and deliver practical and pragmatic solutions to problems faced by both regulatory bodies worldwide and those looking to exploit options to operate within regulatory frameworks.

FAQ

  • Who is this for?

    This course is for everyone in the drone industry that is a Small-Medium sized enterprise. Whether you've been in business for years or just starting out, there's something for everyone. We've taken feedback from our 22 Founding Members to make sure that the content delivered is applicable to you.

  • How long does the course take to complete?

    The course will be delivered over a period of 6 weeks, with over 1 hour of video learning delivered each week and homework to be completed, prior to starting the next set of modules.

  • What makes this course different?

    This course has been specifically tailored to the Drone Industry and uses real-life examples to help illustrate the content. We've boiled down 5 years of learning to help you make the best decisions for your Sales and Marketing processes. We're not Marketers, we're a company that lives and breathes the industry!